Harvard Business Review Case Studies : Marketing Through Minefields
Author: Harvard Business Essentials
Publisher: Harvard Business School Publishing
ISBN: 9781422199923
Pages: 187
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Publisher: Harvard Business School Publishing
ISBN: 9781422199923
Pages: 187
The American people are frustrated with their government-dismayed by a series of high-profile failures (Iraq, Katrina, the financial meltdown) that seems to just keep getting longer. Yet our nation has a proud history of great achievements: victory in World War II, our national highway system, welfare reform, the moon landing. We need more successes like these to reclaim government's legacy of competence. In If We Can Put a Man on the Moon, William Eggers and John O'Leary explain how to do it. The key? Understand-and avoid-the common pitfalls that trip up public-sector leaders during the journey from idea to results.
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