There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google?s founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined.On one level Auletta uses Google as a stand-in for the digital revolution as a whole ? and goes inside Google?s closed door meetings, introducing Google?s notoriously private founders, Larry Page and Sergey Brin, as well as those who work with ? and against ? them. In Googled, the reader discovers the ?secret sauce? of the company's success and why the worlds of ?new? and ?old? media often communicate as if residents of different planets. It may send chills traditionalists? spines, but it?s a crucial roadmap to the future of media the Google story may well be the canary in the coal mine. Googled is candid, objective and authoritative ? based on extensive research including in-house at Google HQ. Crucially, it?s not just a history or reportage: it?s forward-looking. This book is ahead of the curve and, unlike any other Google books, which tend to have been near-histories, somewhat starstruck, to be now out of date or which fail to look at the full synthesis of business and technology.

Ken Auletta has written the Annals of Communications column for The New Yorker since 1992. He is the author of eight books, including THREE BLIND MICE: How the TV Networks Lost Their Way; GREED AND GLORY ON WALL STREET: The Fall of The House of Lehman; and WORLD WAR 3.0: Microsoft and Its Enemies. In naming him America's premier media critic, the Columbia Journalism Review said, "no other reporter has covered the new communications revolution as thoroughly as has Auletta." He lives in Manhattan with his wife and daughter. --This text refers to the mp3_cd edition.