Repositioning: Marketing In An Era Of Competition, Change And Crisis
Book: Repositioning: Marketing In An Era Of Competition, Change And Crisis
rly 30 years after McGraw-Hill published one of the most influential and bestselling marketing books of all time, Positioning, comes Repositioning--a concept perfectly suited to winning in today's economic downturn and the forever changed marketing landscape where customers are in control.
rly 30 years after McGraw-Hill published one of the most influential and bestselling marketing books of all time, Positioning, comes Repositioning--a concept perfectly suited to winning in today's economic downturn and the forever changed marketing landscape where customers are in control.
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