The God Market
"As India’s economy has liberalized, so too has it become Hinduized.
Middle-class Indians are becoming actively religious as they become more prosperous. Hinduism has entered public life as well with politicians regularly using pujas and yajnas in their campaigning. In a variety of ways, the state is enabling Hinduization with the help of the private sector. Indeed, many of the privatization measures of the government are linked with the promotion of Hinduism.
Why has this happened? What does it mean? And does this spell the death of Indian secularism? In this eye-opening book, Meera Nanda looks at the rise of popular Hinduism and uncovers, for the first time, the nexus between the state, temple and corporate India, and the ugly truth behind India’s leap into globalization and economic reforms. She argues that india is creating its own, insidious form of fundamentalism, one that can lead the country into grave danger."
Middle-class Indians are becoming actively religious as they become more prosperous. Hinduism has entered public life as well with politicians regularly using pujas and yajnas in their campaigning. In a variety of ways, the state is enabling Hinduization with the help of the private sector. Indeed, many of the privatization measures of the government are linked with the promotion of Hinduism.
Why has this happened? What does it mean? And does this spell the death of Indian secularism? In this eye-opening book, Meera Nanda looks at the rise of popular Hinduism and uncovers, for the first time, the nexus between the state, temple and corporate India, and the ugly truth behind India’s leap into globalization and economic reforms. She argues that india is creating its own, insidious form of fundamentalism, one that can lead the country into grave danger."
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