An inventive framework for making sound business decisions. Corporate decision-making requires a radical overhaul. Analysis and judgment are no longer enough because it's often a clash of values that causes disputes and conflicts. This groundbreaking book from a world authority on creative thinking provides a basis for values assessment - an essential tool in corporate decision-making in the new century. De Bono demonstrates how values affect all areas of thinking, and outlines a framework to focus employees' attention on a variety of values including human, organizational, cultural and perceptual values.

Edward de Bono (born May 19, 1933, in Malta) is a physician, author, inventor, and consultant. He is best known as the originator of the term lateral thinking and a proponent of the deliberate teaching of thinking as a subject in schools.