The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done-profitably. What's more, companies aren't just making money. By serving these markets, they're helping millions of the world's poorest people to escape poverty.

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