A first-time collection of the old classics and best new thinking on how to build and manage strategic business relationships. Features all-star names in marketing including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. Provides a broad and diverse look at strategic alliances including why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border

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