With moderate beginnings from a small town in Gujarat to the founder of India?s first privately owned Fortune 500 company, Dhirubhai is a quintessential story of rags to riches. Not a product of the formal education system, Dhirubhai was known for his astute business acumen and entrepreneurial prowess. No wonder Dhirubhai?s business philosophy was quite different from his contemporaries.

This book is not about Dhirubhai?s life, or how Dhirubhai went about building his business empire. Dhirubhaism is an attempt to capture those unique insights that Dhirubhai shared with the author in several interactions during their long association. The 15 Dhirubhaisms put together bring out the work philosophy of Dhirubhai and give us a glimpse into the remarkable thinking process and practices of one of India?s most successful entrepreneurs.

A.G. Krishnamurthy, founder Chairman and Managing Director of Mudra Communications, as the Captain steered his agency from a Rs. 35 lakh company to a Rs. 7 billion corporation in remarkably short span of 23 years.
Born on the 28th of April, 1942 in Vinukonda, in the southern state of Andhra Pradesh, Mr. Krishnamurthy graduated in History at the Andhra University. In 1968 he joined the Calico Mills, a big textile name in the 60s and 70s, to assist Smt. Giraben Sarabhai. In 1972, he moved to their Advertising Agency, Shilpi Advertising as an Account Executive. He then joined Reliance Industries in 1976 as their Advertising Manager. Four years later, on the 25th of March, 1980, he founded Mudra Communications.
Mr. Krishnamurthy is currently the chairman of AGK Brand Consulting. The father of four children-three daughters and a son, AGK lives in Ahmedabad and Hyderabad with his family.