‘Everyone is a salesperson by some measure and selling is not a pushy, winner-take-all, macho act. It is an empathy-led, process-driven,
knowledge-intensive discipline.’ In his new book, Sell – the first book on the subject by an Indian practitioner of business – bestselling author and
inspiration to generations of entrepreneurs, Subroto Bagchi presents the concepts of selling and salesmanship from his unique perspective.
Elaborating on the essential skills required to be a successful seller – whether of a product, a service, an idea, an organization, or even of personal
skills – Bagchi crystallizes his on-the-ground knowledge about salesmanship through stories and anecdotes from his vast repertoire of experiences
and extensive reading to provide wise and profound insights and advice on making an impact on others and acquiring the power to influence
their decisions. A comprehensive and contemporary treatise on the art, science and ‘witchcraft’ behind selling, Sell will redefine the meaning of
salesmanship.

Subroto Bagchi is Vice Chairman and Co-founder of MindTree Ltd. Till 2008, Subroto was its Chief Operating Officer, a role he stepped down from to become its Gardener. His work involves co-innovating with MindTree’s customers, tending the top 100 minds in the organization and serving its fifty communities of practice. He is also Chairman of MindTree’s Innovation Council. His earlier books, The High-Performance Entrepreneur (Penguin Portfolio, 2006) and Go Kiss the World (Penguin Portfolio, 2008) were best-sellers and received critical acclaim.