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Google Power Search: The Essential Guide To Finding Anything Online With Google
Author: Stephan Spencer

Publisher: Oreilly
ISBN: 9789350234556
Pages: 96
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"Behind Google's deceptively simple interface is immense power for both market and competitive research if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples.

Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries
Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others
Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar
Acquire advanced Google skills that result in more effective search engine optimization (SEO)

About the Author
Stephan Spencer is an author of The Art of SEO published in October 2009 by O'Reilly and co-authored by Eric Enge, Rand Fishkin and Jessie Stricchiola.

Stephan is the founder of Netconcepts. Netconcepts started out as a web design and marketing agency, but over time morphed into a leading SEO firm. Stephan, and Netconcepts, had been heavy into the science of SEO since 1999.

Netconcepts was acquired in January 2010 by paid and organic search software/services agency Covario. Covario is one of those rare companies to have made it onto the Inc 500 list two years in a row -- in 2009 and again in 2010.

Stephan is the inventor of the automated pay-for-performance natural search technology platform GravityStream, now re-branded as Organic Search Optimizer.

He is a Senior Contributor to Practical Ecommerce and to, and a columnist for Search Engine Land and Multichannel Merchant. He's also contributed to DM News, Catalog Age, Catalog Success, Building Online Business, Unlimited, and NZ Marketing magazine, among others.

Stephan is a frequent conference speaker on SEO and other online marketing topics for the Direct Marketing Association (DMA), American Marketing Association (AMA),, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), O'Reilly/TechWeb, PubCon, ECMOD, IQPC and IIR. His hundreds of speaking gigs have taken him around the globe -- everywhere from Berlin, London, Toronto, Santiago, and Auckland, to New York, Chicago, San Francisco, Los Angeles, and places in between.

Stephan is an avid blogger. He blogs at Stephan Spencer's Scatterings, Natural Search Blog, Business Blog Consulting, Changes For Good, and Google, I Suggest... He's also been a contributor for the following group blogs: Searchlight (part of the CNET Blog Network), Blog, and MarketingProfs Daily Fix.

Stephan is on the advisory board of CrowdGather.

He holds an M.S. in Biochemistry from the University of Wisconsin-Madison.

Table of Contents
Chapter 1 Refining Your Searches

Multiple Words
Case Insensitivity
Superfluous Words
Exact Phrases
Word Order
Singular Versus Plural
Number Range
Boolean Logic

Chapter 2 Google Search Operators

filetype: site: inurl: allinurl: intext: allintext: intitle: allintitle: inanchor: allinanchor: daterange: related: info: link: cache: define: stocks: {area code}
{street address}
{mathematical expression}
{package tracking ID}, {flight number}, etc.
{time in location}
{weather in location}
{movies in location}
{flights to/from location}

Chapter 3 Initial Market Research Using Google

A Search for Market Research in the Food Industry
More Searching
Alternative Date Range and Sorting Method
Finding Documents People Thought Weren t Public
Key Features of the Google User Interface
Other Google Interface Features
Teasing Out More, Better Data

Chapter 4 Understanding the Breadth and Depth of Google, Inc.

Google Tools and Services
Applying Google s Tools
Making Your Desktop More Efficient

Chapter 5 Forming a Good Research Strategy

Choosing the Right Tool for the Job
A Market Research Scavenger Hunt
The Path to Google Greatness

Chapter 6 The Technical Side of Web Research

SEO for Firefox
Advanced Query String Parameters
Adding Omitted Results
Finding People to Link to You
Reducing the Result Set When Testing For Indexation
Monitoring Incoming Links and Measuring Anchor Text Strength
Checking Image Indexing