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Search Engine Optimization: An Hour A Day
Author: Jennifer Grappone & Gradiva Couzin

Publisher: Times Group Books
ISBN: 9788126531233
Pages: 432
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Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.